|A CD was part of the 1998|
campaign's mail pack for media.
That same year Crash Dummies even made it to a game, produced for the Sega Genesis and the Super Nintendo. See this.
In 1997 Ray contributed to the 30 second Back-Seat-Ba-By announcement below (campaign theme: "You could learn a lot from a dummy"; catchline: "Buckle Kids In The Backseat, Baby"). At the end Ray adds his most peculiar oneliner ever: "They stay alive even when I drive!".
Was this the end of the campaign?