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Ad in New York Amsterdam News,
Dec. 16, 1972. |
Schaefer, a beer brand, had already been sponsoring their eponymous music festival in New York for a few years, when, in 1972, they also initiated a series of heavily advertised radio shows - titled
The Schaefer Circle Of Stars - around African American stars on WBLS-FM, hosted by Frankie Crooker.
Ray Charles was featured in the episode that aired on December 15.
Who knows some more about the format of the show?
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