It Couldn't Be Anything But Maxwell House (Jingle)

Unreleased.

Maxwell House worked with Ray from 1981 to 1985. The jingle was composed (uh-uhm) by Joseph Brooks (source: New York Times, August 29, 1982).
In this interview, Ray speaks about the reason why his name wasn't mentioned when the campaign ran.

(Commercial #1 on this reel):


60-second version:


(Last commercial on this reel):


Ray also contributed to a Maxwell House radio commercial (or was it with the same jingle?) in 1982. And this aired in 1985.

Ray Charles Ft. Singing Jingle(s) In Maxwell House Commercials

Recording for Maxwell
with Gwen Conley.

Ray Charles sang the jingle of a long-running Maxwell House TV campaign. "This new approach seeks to touch a nerve, to bring a tear to people's eyes," said Harvey Gabor, creative at agency O&M.
The jingle was composed by Joseph Brooks (source: New York Times, August 29, 1982).

(Commercial #1 on this reel):


(Last commercial on this reel):


Ray also contributed to a Maxwell House radio commercial (or was it with the same jingle?) in 1982. And this aired in 1985.