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20 May 2010

Ray Charles Ft. Singing Jingle(s) In Maxwell House Commercials

Recording for Maxwell
with Gwen Conley.
Ray Charles sang the jingle of a long-running Maxwell House TV campaign. "This new approach seeks to touch a nerve, to bring a tear to people's eyes," said Harvey Gabor, creative at agency O&M.
The jingle was composed by Joseph Brooks (source: New York Times, August 29, 1982).

(Commercial #1 on this reel):

(Last commercial on this reel):

Ray also contributed to a Maxwell House radio commercial (or was it with the same jingle?) in 1982. And this aired in 1985.

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