In January 1997 Bernard Pons, the "ministre de l’Aménagement du Territoire, de l’Équipement et des Transports, puis de l’Équipement, du Logement, des Transports et du Tourisme" launched a TV campaign to promote inbound tourism.
The campaign consisted of fifteen 45 second commercials where as many foreign celebreties (Ray Charles, Céline Dion, Woody Allen, Claudia Cardinale, Julio Iglesias, Tina Turner, Roger Moore a.o.) confessed their love for France.
The campaign was conceived by Euro-RSCG and directed by Elie Chouraqui. Source here.
The campaign consisted of fifteen 45 second commercials where as many foreign celebreties (Ray Charles, Céline Dion, Woody Allen, Claudia Cardinale, Julio Iglesias, Tina Turner, Roger Moore a.o.) confessed their love for France.
The campaign was conceived by Euro-RSCG and directed by Elie Chouraqui. Source here.
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