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11 October 2014

The Truth Comes Out (Commercial Jingle)


The campaign for Scotch' Master I, II and III premium line audio tapes started in 1977, and still ran in '79. The agency was Foote Cone & Belding.

The theme was The Truth Comes Out, which also was the jingle's catchline, sung by Ray.
In 1978 "Jim Johnston directed Ray Charles in a pair of 30s for Scotch recording tape" (new commercials were possibly shot each campaign year). The clip embedded below has a 10-second edit. The still photo is clipped from an article in Billboard, in 1978. Also see this article.
In most instancesand also in this case, Ray produced the audio parts of commercials in his own RPM studio in Los Angeles. To make it even more convenient, the commercial was filmed there as well.

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