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07 November 2014

I Heard It Through The Grapevine (California Raisins Jingle)


In 1988 a clay animation figure of Ray Charles was featured in a California Raisins commercial.

Will Vinton Studios produced a series of popular claymation commercials for the CALRAB (California Raisin Advisory Board), a.o. with Ray Charles, The Tempations and Michael Jackson.

Foote, Cone & Belding/San Francisco handled the account. CALRAB director Robert Phinney said, "Ray Charles was a natural for the spot because he, like the Raisins, epitomizes the meaning of cool,"

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