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06 April 2010

Ray Charles Ft. In California Raisins Claymation Commercial (1988)

Will Vinton Studios produced a series of popular claymation
commercials for the CALRAB (California Raisin Advisory Board), a.o. with Ray Charles, The Tempations and Michael Jackson. Ray sang the refrain of the campaign's theme song, I Heard It Through The Grapevine.
Foote, Cone & Belding/San Francisco handled the account. "Ray Charles was a natural for the spot because he, like the Raisins, epitomizes the meaning of cool,"  CALRAB director Robert Phinney said.

California Raisins 30":

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